Viral Marketing (Buzz marketing) is the rapid spread of a message about a new product, service or information, in a similar way to the spread of a virus. It describes any strategy that encourages individuals to pass on a marketing message in a large percentage and recipients forward something to a large number of friends, creating the potential for exponential growth in the message’s exposure and influence.
Viral marketing can be by word of mouth, but particularly common on the Internet, where messages can be spread easily and quickly to reach millions of people.
The Internet offers significant potential for viral marketing. It is not only the effectively spread of a message quickly but also relatively inexpensive to growing popularity. Sometimes, it can be more believable than standard advertising because people are telling their friends and consequently putting their comments or reputations on it.
Source: Viral Marketing , USA Today
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