Viral Marketing Techniques

Viral marketing involves relying on techniques that will help spread marketing message through a ‘viral process’ and reach a web-wide audience within a short amount of time. Spreading the viral message can be done in different ways.

- Email: The most common type, when people forward messages such as inspirational messages, jokes, funny clips and pictures that advertises a certain product or service.

- Instant Messaging: People who receive links from friends through instant messaging servers, like Skype or MSN, are more likely to check it out because of the idea of urgency of the sender.

- Web sites: Most of the articles now published online have a link that says 'Send to a friend.' This is one way to make the article reach a good number of people by just posting it in one site.

- Word of mouth: The traditional way of passing on a message to another person; and most of the time, the most reliable method too.

Source: http://spd4290vm.blogspot.com , Internet Business Online

Viral Marketing Case Study - Evian : Roller Babies

Viral Marketing : Roller Babies (Part III)



The success of Roller Babies shows the important of viral marketing on the web. Consequently Evian launched different videos about Roller Babies. For example Roller Babies Make of & Roller Babies interviews that constantly spreading marketing message in order to continue the popularity of Roller Babies and the brand awareness.

Moreover, roller babies have been aware on the web so Evian integrate it into traditional marketing campaigns. In June, 2010 Evian announces a new sponsorship deal with Russian tennis glamour girl Maria Sharapova dressed in a white t-shirt with Roller Baby body printing. The sponsorship announcement and video have been launched on the web and spread quickly. Although it is not successful as Roller Babies, it illustrates that Evian is taking more marketing campaigns in viral marketing approach via Internet in order to increase brand awareness and value.



Source: spd4290vm.blogspot.com , Sassybella.com

Viral Marketing Case Study - Evian : Roller Babies

Viral Marketing : Roller Babies (Part II)



Ten months after the online release of Roller Babies, Evian is taking the success of their viral campaign Roller Babies to television. The advertising began running in the Los Angeles area (Access Hollywood) and are set to begin running in New York (Good Morning America). The Roller Babies Evian advertising have also appeared on television in Belgium, France, Germany (RTL) and the United Kingdom (GMTV).

The advancement of Evian’s campaign from the web to television is the opposite direction of most advertising campaigns take. The costs of posting and advertising a viral video online are significantly lower than paying for prime television advertising time. Testing out commercial on Youtube could be a great new way for brands and advertiser to know customer response quickly. The video that go most viral on the web can be considered for television advertising campaigns.

Source: spd4290vm.blogspot.com , www.zawmin.com

Viral Marketing Case Study - Evian : Roller Babies

Viral Marketing : Roller Babies (Part I)

01st July, 2009 Evian adopted viral marketing approach to launch its Live Young campaign, Roller Babies video that started from the web and youtube. The video, which jokingly illustrates the youthful effect Evian mineral water, has on the body by showing a bunch of babies roller-skating. The adorable babies video speedy spread in large number on internet, discuss group, Facebook and even the traditional news program.

According the statistics from Neilsen and Youtube, there were almost 5,000,000 views of this video in only 5 days. Through 09th November, 2009 Evian’s Roller Babies has racked up a total of 45,200,000 online views worldwide, 1,000,000 comments and 500,000 Facebook fans across a number of Roller Babies fan page. In addition, as a video advertising, CCTV’s, TVB Peal & Jade, New Zealand etc evening news programs have reported it a new “viral marketing” for success.



The video of Roller Babies has forwarded in a large percentage recipients to another large number of friends quickly. Evian is a great successful example of adopting viral marketing approach to increase brand awareness and sale.


Source: spd4290vm.blogspot.com , www.emct.cn , www.emkt.com.cn

Definition of Viral Marketing

Viral Marketing (Buzz marketing) is the rapid spread of a message about a new product, service or information, in a similar way to the spread of a virus. It describes any strategy that encourages individuals to pass on a marketing message in a large percentage and recipients forward something to a large number of friends, creating the potential for exponential growth in the message’s exposure and influence.

Viral marketing can be by word of mouth, but particularly common on the Internet, where messages can be spread easily and quickly to reach millions of people.
The Internet offers significant potential for viral marketing. It is not only the effectively spread of a message quickly but also relatively inexpensive to growing popularity. Sometimes, it can be more believable than standard advertising because people are telling their friends and consequently putting their comments or reputations on it.

Source: Viral Marketing , USA Today

Viral Night

Wonderful Night